The definition of "green" and "natural" has no legal bearing. So when companies slap those words onto their packaging, it's up to the consumer to determine that with subjectivity. Not only is this true for cleaning supplies, this is also the case for food.
While it's a good trend that companies like Clorox are manufacturing less harmful cleaning agents, the purpose is defeated if synthetic dyes and fragrances are still allowed to be in these "green" cleaners. Not to mention that such marketing is absolutely deceptive to the public.
Toxic chemicals surround us everyday, and chances are they're lurking in our cleaning supplies too.Our planet is counting on us to vote with our dollars and support companies that are truly green, not the ones that are just paying us lip service.